When hurricane Katrina blew into New Orleans four years ago, Matt Petersen watched in shock as the floodwaters retreated, revealing one of the most devastating natural disasters in US history: billions of dollars in damages, 80 percent of the city flooded with filthy water, and a government response that provoked a firestorm of criticism.“I watched everything play out in horror,” says Mr. Petersen. “And, like everyone else, I went through the process of thinking, ‘What can I do?’ ”
Petersen donated money and considered volunteering, but that wasn’t enough. “I kept feeling this well up inside me, I felt compelled to act,” he says.
As the city’s cleanup began, Petersen, the president and CEO of Global Green, an environmental nonprofit that promotes green building, saw a silver – or green – lining in Katrina’s catastrophic wake
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